Why the populistic (new) movements are so good in Gallup polls

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Kimmo Huosionmaa

There is always talking about populism, and all new political movements have got the stamp where they are mentioned be populistic. The picture what the media gives about them is always little bit naive and idealistic group of the people, who doesn't know anything about realities of the politics. The relationship between political movements and media is actually more complicated than we might even understand. Even in the world of social media, must the candidate use the main media for given the name and knowledge of the existence of the candidate, and those posters will hopefully make the people look for information of that candidate's homepages and social media pages.


The main media is also the very important tool for given information of the things, what might interest about the people, and the candidates will get ideas for their texts and speeches from those articles, what are published in the newspapers and the official homepages of the media houses. The political candidate is always the person, who creates the texts and other agenda of the ideas how this particular person might want to use political power if that person gets the place in the parliament or is elected as the president.


The question of the political environment is about making and creating the agenda, what gives the people to mark the number of the candidate to the election slips. And only the slips what are properly filled and put in the election box gives votes for the candidates. Why the populistic movements are so high in the Gallups is the question what might interest many people in the world. The reason for their popularity is the reason that they are seen as the colorful and fresh choice in the political field.


This means that this movement is a choice for old political power, and of course, the good success in the Gallup polls is the very good advertisement for candidates, who wants the financial support for their campaigns. The good success of the Gallup polls convicts that some person is the serious choice in the elections and only serious candidates can get the financial support for their campaign, and this is why the Gallup questions are made.


In the real world, the reason why the new candidates have good support in the Gallup polls is that their supporters are more active than so-called "old school" candidates". And many of those candidates are very young, and that's the reason why their back organizations are full of active idealists, who have the backgrounds as the activists or even radicals. And that is the reason, why they have very good spirit in their work. But there is one big thing in those movements, and that is the relationship with the media.


In the modern world, the social media is the very important role in the campaigns of the candidates. And also virtual publicity spaces will give freedom for writings, and that's why there are no limits for making texts in the social media. But there must be something, what pulls the people to read the candidates opinions. And then the candidates must give the opinions, what makes people like their ideas, how to handle the very complicated questions.


When we are talking about experience, what the candidate might have for working at the top level of the political system, I must ask one question: What is the experience, what the person might have about as an example of presidential work, before this person will be elected at this office. The problem of the political movement's relationship with media is complicated. The old political movements have knotted long and hard relationship for media, and that was given very much to both of them.


The media have chosen the material, what it publishes, and this is the reason, why the good relationship with media people was the very important thing for candidates, because if the candidate got the poster in the pages, what have interesting news, many people see it. The most important thing is to put the poster in the place, where people's eye will see it automatically, and use of the red or yellow color in the skirt is also very good idea because human eye will turn automatically to those colors. This is made for the human nervous system because the mouth of the dangerous beasts is always red or yellow. And that is the reason, why some colors are more effective in the advertisements than some other colors.