Selling of data is big business

Kimmo Huosionmaa

Selling data for commercial actors is big business in the modern world. The data, what is sold is coming from mobile devices, computers and net applications like Facebook and Google. But for working correctly computers need the operating system, what also can be synchronized to the web. And this makes the collecting data problematic. The operating systems are collecting data from the network, and send it to the organization, what controls the operating systems. This data is used to developing new and more secure solutions for the operating systems. What makes this so problematic?


The data, what is collected by operating systems, and sold to some commercial makers, is lost from some other actor's data. And that's why the news about the data collecting is so problematic. If some commercial maker would buy the data from Microsoft or Google the other actors leave without that contract. And also other media companies like CNN wants to sell the data, what is collected from the users of their news.


For the commercial business, the open source social media solutions cause big problems for telephone companies, because those companies would not get profits from those solutions, what uses mainly the data transmission. That means that the offers of the telephone or data network services would not get money from phone calls if every person would use only the data side of the telephone connection. This is why the social media is so problematic. Otherwise, it would collect the information, what would be sold to the commercial actors.


The entertainment business is the industrial sector, what collects information about the music and movie what people looks. And this data, what tells how many times the movie or music have been watched or listened. If the number of the time is high, the industry would start to make more that kind of stuff. But the number of clicks is not telling about the popularity of some video.


The average watching time and another kind of information are important when the contents of the videos are planning, of course, the clothes and other things must be planned carefully because it wants to please the audience, what would be wanted to buy those merchandise. And the specialists of the marketing follows the sales of those merchandises, that they can make correct videos, what increases the sell of the stuff.

What means the analytical form of the "big data"?

Kimmo Huosionmaa

The price of the investment is ordering one thing, how long is this thing in use. And when we are talking about the price of the buildings, we must know actually how long the structure is in use. Then we must know how much service, electricity, and cleaning costs are per year. This will give the real price of the production. If some railroad is used only one hour during its lifetime, the costs would be very high.


And also the ratio of use, and the number of passengers and other transportation, what will come money for the accounts are making the economic balance and statistics about this thing. So if you want to calculate the profits and losses of the business, just minus the costs from the incoming money, and this is the way to make cost accounting. If the number is positive, the transportation would be economical and bring the profits.


 There is no rule about the shape of the big data or metadata, what means unprocessed data warehouse. When we are talking about the big data, it can compare of the massive sandpit. Sand is actually useless itself, but when we are starting to process that material, we will make it the useful material for many targets like houses and roads. The big data might be some TV-broadcast, the poster or the story in the newspaper. There might be things in that poster or story, what makes it very interested, and when we are going to make analyses about that article, we must ask one question.


Where that poster actually is, and if it will give negative picture or view of the service or company, what owns that room for advertisements? Nobody must be allowed to publish negative information about the service, what it offers in the area, what is under its own ownership. But when we are starting to check the information, what is in that poster, we must make the analyses about the text, and then we must understand, that there will be many things, what must be noticed in that poster.


I saw today the poster of one local newspaper, that the western subway line of the capital area of Finland has overcalculated the number of the users of this transportation. If those calculated numbers of the passengers were beaten, the line would be the disappointment. But then we should get more information about this news. What was the calculated number of the passengers? And what is the real quantity of passengers, who uses that railroad? And what is the range, where those calculations are made?


When we are seeing the other railways, we must notice, that every station of those railways has not the same number of the passengers. And when we are seeking the truth, we must see that almost every statistics can change to seem the disappointment. Only thing, what is needed is to show very big numbers of the passengers, and then the calculated ratio of use is of course under the limit of the calculations. This is the very good thing when the prices of those tunnels are shown to the ordinary people.


The price of the subway is very high, but we must remember that the limit of the calculations is not mentioned. Is this the price of the first year of use, or is there calculated the next years of use of this thing, and what costs have been set in those calculations? Those things are also the very important thing when we are talking about the price of some investment.