The political terminology and the new era of populism

The Statue of Liberty
(Wikipedia)

Kimmo Huosionmaa

In Austria is the power of the nation changed to the new party, what has ever been in the governmental power on this country, and of course, this party is stamped as radical right-wing nationalists. The reason for this kind of writing is that those new parties have not good or close relationships with the press or other media. And because the new parties are always marked as the populist or radical actors in the political field, the new power of the government might feel as uncomfortable for the political media, what has been used strong worlds with that movement.


And when this particular movement or party is in command of the state, it will feel not so good, like some "old fellow" who have been in the prime role in the politics for years. The old parties and old politicians have always had good relations with the press, and in the old times, the marketing of the parties was in the hands of the press. In this time those actors will use social media to collect the information of the political opinions of the people, and then start to make the speeches, what is mentioned for satisfying the people.


Collecting that data can be used same methods than collecting other marketing information, but this time the product is the politician and the opinions of that person. If we want to be very clever, we might use "rake method" to collect that information. In this method, there will be established many Websites on the net, that involves a different kind of information. And then the surveillance official will check what sites give the most positive feedback, and by that information, the politicians can begin to make their speeches to the people. And this will be the new era of the populism.


If those politicians had money, they got the visibility in the pages of the press. And that's why the good relations for the media people was very important. But then somebody wrote the book of the Internet-marketing. In this marketing system, what bases the virtual platforms anybody can get the same volume of marketing, and the thing that gives the reason for reading those homepages is how interesting those pages felt by readers.


The social media is the new thing in the political field, and it is the thing, what can bring lots of votes for the politicians, but it also can destroy everything, if the politician is not careful, when this person writes his opinions to the Facebook and other media. At this time must politician or other writer understand, that nobody fixes those texts if that person will make mistakes. And even if those persons will pull those texts off the net, will they be delivered by another people around the social network.


The arguments against the social media are that the media and the writers of Facebook or another social media have no skills or level when they write something, but the problem is that they have bigger contact surface and the social media writings are more easy to get than some newspaper.  When the people sit on their chairs in the lunch hour, they can take those homepages very easily than some person gets the newspaper.


The use of social media is that they will use as the combined way. In the blogs will be written long stories, and then those Web-addresses will deliver on the Twitter and other social media pages. And the problem of the social media is of course that the children of the families deliver there some pictures of their homes. If the parents have the alcohol- or other problem, they won't probably want to show their home to another people.


In a couple of years ago, there were massive campaigns in the media to deny social media, and in those campaigns, some well-known people shut down their social media accounts. In those campaigns, there were reporters, who bought the social media writers passwords and took the part of the media harassment. The problem of the social media is that it denies the media-houses, and then the marketing money will go to the firms like Facebook.


And if the users make the texts and another content, they are very cheap to produce. And of course, the users of the social media give the information for marketing corporations about the interests of the users, and also what is their political opinions.  And this information can be used as the political field for giving the tips to the politicians, what kind of speeches they will wish to keep to the people.