 |
| Eiffel tower |
Kimmo Huosionmaa
The European Union is in crises, and the reason for this is populist movement what has been grown in the political field. The reason for the success of those movements has caused because of the freshness of those movements. They all have been quite new parties, and those movements have given new choice for people when they must elect their candidate to the parliament. And why those new movements have got this success. Why old fashion political leaders talked to religious people. Those people were easy to account, and they were homogenize group. That's why the promises were easy to focus to those people who visited in the church.
Religion is not so big thing to younger people, and that's why young voters are separated from old fashion politics. New political movements offer a new choice for the people, and those movements promise some concrete things to the people of nations. Offer what they give is security. Those movements promise that if the European Union builds a wall between it and another world, the people of the union will be safe from terrorists. They forget that if EU builds a wall around it, the cause of that action will be same, what happened to the Roman Empire when it built the wall of Hadrian. Enemies of Rome just escaped another side of the wall, and they could continue their actions against Rome, and that caused as it part of the collapse of the empire.
Why those populistic movements are so popular? They can speak to people, and tell them, what they want to hear. When Greece went to the crisis, the politicians told people, that if there is not the Union, they won't have to pay that money to Greece, and of course, the question was always a big money. Those politicians said, that if that Union will be broke, the people would get something new, like growing social security and more jobs in frontier guards. But when we are talking about medias relationship to politics, we must realize that those new movements are of course something strange in the political field.
New political parties are always defamed by media because actors of the media have already contacts with old political parties. And new actors are a good target for trolling. But why new political movements have risen so fast, even they have not had so-called "official" medias support. The reason is that they use Internet-marketing to collect votes, and basic social media and homepages are very effective tool for marketing platform. That environment can give very much volume to low price marketing. The argument against the new party is sometimes, that they have the only couple of percent supporters, and if someone will give his or her vote to that movement, will the vote get lost.
And new parties have very low marketing budgets if they compile with old political parties. But Internet marketing gives those new parties new channel to their thoughts to mind of the people. And this is the new way to make politics. Today politics must be very careful, what they write on Facebook and other social media. And the social media causes a situation, where the political actor must always be in interplay with people. And that will be a new challenge to democracy. It's not enough that politic leader meets people in some market square. In the Internet politician have a change to meet masses of the people.
This is a question of political culture. Politician must meet masses to get votes in the election day, and the only need is to put people mind that they give that particular number in the ballot. But social media is a very dangerous place for political actors, because there politicians must be very scarp. If they will give answers in drunk that might destroy their career in political field immediately. And if they have something to hide, those things might rise up in Facebook and other social media.
Source of the picture: http://whentogo.org/wpcontent/uploads/2015/04/best_time_to_go_to_the_eiffel_tower.jpg
Comments
Post a Comment