Why we should worry about targeted marketing?

Kimmo Huosionmaa

One of the greatest problems with targeted commercials is, that the users of the Internet are profiled, and the psychological profile makes possible to make commercials, what is interesting by the user. Companies that are making those commercials are explaining the profiling, that the commercials are paid marketing and their customers want effectiveness for their money. Another way to say that is simply ask "would you rather watch commercials, what pleases you, than watch commercials, what are boring?".


The mean of marketing is increasing the sell,  what means that if people go to the toilet or fridge during the commercial, the commercial is made for nothing.  When we are talking about the social media software, what is collecting the information, we must first know, that if some program is free for private, but firms must pay for it is not mean, that the makers of that software are wanted to give that for the gift. When we want to make commercials for people, we want to delete companies from the surveillance lists.


We want those real users to look at the commercials, what is suitable for them. The hamburgers and other things are watched at the home and free time, but when the boss is in the work, that person sees the things, what are meant for working like CAD-solutions and other things. When the solution costs for companies, the marketers can separate the target groups, and target the commercials, that is meant for companies to screens of business parks. Companies are ideal customers. They buy more stuff than private persons and the workers are the good target for marketing because information suffuses in the working groups.


But the psychological profiling has one very dangerous dimension. That uncovers the hidden will to violent behavior. When the person, who sits in the jail and looks the videos, can the system collect the information about this person way to use media. And actually, the Internet is a media. If that collected information of those persons compares with the other Internet users, the system can collect the persons, who are willing to make the crimes.


Also, the military companies, what are hiding mercenaries can make psychological profiles about their workers, and then send the job offers for the potential mercenaries, who would not go to tell their families about this job offer. This would make that kind of profiling dangerous because criminals can also collect the information, what the criminal police looks from the net. And then just deny the jobs from the persons, who probably work for law enforcement. This kind of criminals could be the so-called inner circle share sellers, and other financial criminals, who have excellent firms, and who make very much money with that trading.