Selling of data is big business

Kimmo Huosionmaa

Selling data for commercial actors is big business in the modern world. The data, what is sold is coming from mobile devices, computers and net applications like Facebook and Google. But for working correctly computers need the operating system, what also can be synchronized to the web. And this makes the collecting data problematic. The operating systems are collecting data from the network, and send it to the organization, what controls the operating systems. This data is used to developing new and more secure solutions for the operating systems. What makes this so problematic?


The data, what is collected by operating systems, and sold to some commercial makers, is lost from some other actor's data. And that's why the news about the data collecting is so problematic. If some commercial maker would buy the data from Microsoft or Google the other actors leave without that contract. And also other media companies like CNN wants to sell the data, what is collected from the users of their news.


For the commercial business, the open source social media solutions cause big problems for telephone companies, because those companies would not get profits from those solutions, what uses mainly the data transmission. That means that the offers of the telephone or data network services would not get money from phone calls if every person would use only the data side of the telephone connection. This is why the social media is so problematic. Otherwise, it would collect the information, what would be sold to the commercial actors.


The entertainment business is the industrial sector, what collects information about the music and movie what people looks. And this data, what tells how many times the movie or music have been watched or listened. If the number of the time is high, the industry would start to make more that kind of stuff. But the number of clicks is not telling about the popularity of some video.


The average watching time and another kind of information are important when the contents of the videos are planning, of course, the clothes and other things must be planned carefully because it wants to please the audience, what would be wanted to buy those merchandise. And the specialists of the marketing follows the sales of those merchandises, that they can make correct videos, what increases the sell of the stuff.